What does MRR mean?
Monthly Recurring Revenue - the predictable revenue a SaaS business generates each month from active subscriptions.
Indie context: The metric indie hackers obsess over. Tracking MRR growth is how you know if your product is actually gaining traction or just having a good month.
MRR
Monthly Recurring Revenue - the predictable revenue a SaaS business generates each month from active subscriptions.
💡 The metric indie hackers obsess over. Tracking MRR growth is how you know if your product is actually gaining traction or just having a good month.
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Related Terms
ARR
Annual Recurring Revenue - the yearly value of recurring subscription revenue. Calculated by multiplying MRR by 12.
Churn
The rate at which customers cancel their subscriptions or stop using your product. Usually expressed as a monthly or annual percentage.
LTV
Lifetime Value - the total revenue you can expect from a single customer over the entire duration of their relationship with your product.
SaaS
Software as a Service - a business model where software is hosted in the cloud and sold as a subscription, rather than a one-time purchase and download.
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