What does Engagement Farming mean?
Creating intentionally polarizing, controversial, or rage-bait content designed solely to maximize likes, comments, and shares - not to provide genuine value.
Indie context: The dark side of building in public. Posting "hot takes" like "React is dead" or fake product screenshots for engagement. It works short-term but damages credibility long-term.
Engagement Farming
Creating intentionally polarizing, controversial, or rage-bait content designed solely to maximize likes, comments, and shares - not to provide genuine value.
💡 The dark side of building in public. Posting "hot takes" like "React is dead" or fake product screenshots for engagement. It works short-term but damages credibility long-term.
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Related Terms
Build in Public
The practice of sharing your entire startup journey publicly - metrics, failures, wins, and lessons - typically on social media platforms like X/Twitter.
Reply guy
Someone who strategically replies to popular tweets or posts to gain visibility, followers, and engagement for their own brand or product.
Indie Hacker
An independent entrepreneur who builds profitable online businesses, typically bootstrapped and often as a solo founder or small team, focusing on sustainable revenue over venture capital.
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